Metrics and Strategic Planning

As I have sat down with some groups and discussed strategic planning, particularly the big "2020" planning, it is clear that many organizations don't have the metrics to support their plans or haven't thought about it much.  Having metrics to help develop the strategic plan provides a stronger direction as the plan is built.
There are four main stages to building a strategic plan:

1. Goal setting - this is WHAT the organization wants to accomplish.  These should be measurable.  Think SMART.  Example, become a $10B organization by 2020.
2. Objective setting - these are going to be the incremental steps, the HOW, the organization is going to take to achieve/support the goals.  These are also going to be measurable too.  Examples: increase top line growth 8% per year, and add 20 new large accounts each year.
3. Strategy planning - these statements are WHAT the organization is going to do to meet the objectives.  These high level statements are the plan and direction.  Example, Engage all prospective customers throughout their day with targeted branding.
4. Tactic development - these are the plans of HOW the organization is going to execute the strategy.  These are going to be specific, assigned accountable and responsible parties, think RACI, and most likely related to someone's performance goals.  Guess what... these are going to be measured too.  Examples, Sponsor local sporting events (measure the reach), engage in Facebook marketing (click through rates).